For the sake of a valentine

So its the time of the year when couples get all lovey-dovey and spend a fortune on useless items like heart shaped chocolates, an abundance of cards, roses and the candle light dinner for 2.  But in the plethora of all that junk there are still a few products that make a lot of sense. But in order to understand it all fully, skim through this article first - http://www.telegraph.co.uk/relationships/valentines-day/7213121/Lunchbox-boosting-pants-go-on-sale-for-Valentines-Day.html

And the product in question is apparently this - http://www.debenhams.com/webapp/wcs/stores/servlet/prod_10001_10001_091010163360_-1

Well, it is heartwarming to see that in this fake world full of plastic extensions and anatomy enlargers, some guys are ready to 'fake it' for the sake of their loved ones.
They even have briefs going by the names like - 'ego booster', 'fruit of temptation', 'graffitti low waist hipster' and what not. If you don't believe me and have too much time on hand, then visit their site.
I must admit it was quite boring, but since I had to "research" on all aspects, so i started off to inspect the female counterpart of the aforementioned product, and, well, suffice to say that the WONDERs of the human BRAin to innovate stuff like this never ceases to amaze me.